All respectable companies put great store in developing, presenting and getting approval for their Marketing Plans. Ever wondered why?
In a nutshell, a Marketing Plan lays out what you want to do with your business over the next 12 months, how you are going to do it and who is responsible for its execution. Everyone involved agrees to and plays a role in achieving the objectives
The plan is also used to measure performance. If the objectives were reached or exceeded, promotions and bonuses follow. If they’re not, people will be held responsible. It is the way businesses are run.
But do you have a Marketing plan for your Account?
Wouldn’t it be a good idea to lay out your objectives for the Account? Wouldn’t it help if you were able to agree with every department on how you are to achieve them? And wouldn’t it be great if everyone knew exactly what was expected of them and when it was expected?
The Team will do better work, more efficiently if they know the plan.
So (in direct marketing speak) don’t delay! Write a plan for your Account today!