Three ways to make Planning more effective

Henry Wadsworth Longfellow wrote: There was a girl Who had a little curl, Right in the middle of her forehead When she was good, She was very, very good, And when she was bad, she was horrid. Planning in an Agency is the same. When it is good, it can be very good....

One of the worst mistakes an Agency can make.

In some professions you learn all you need to know in College. Advertising isn’t one of them. Even if you hire people who studied advertising, chances are that they have never taken a course that will prepare them for what’s coming. And having people in Client facing...

The three key processes that will make or break an Agency

The Ad Agency tends to move from one emergency to another. If the emergency is not fixed, it becomes a crisis and more resources are focused on it. All other work is put on the back burner until this is resolved, and this leads to the next emergency. Given this...

Pin It on Pinterest