Five ways to make your Creative Briefs more inspiring

The Creative Brief is the Holy Grail of Advertising. No one knows what it looks like or where to find it, but everyone is looking for it and is certain that when it appears, all will be well. A lot has been written about improving the Brief. Anyone who has spent ten...

Does your Creative Brief inspire you?

There is an incredible amount of debate regarding the quality of creative briefs. And most of the things that are said are not very nice. And they are said so often that the brief has become the “usual suspect” when the advertising is not right. This has led to a...

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