Agency Finance…Lose the losers!

Back in the good old days of advertising it was customary to staff up new accounts well before they actually billed a cent. Agencies knew that once the product was launched it would spend money on TV and generate the very generous income stream that came with a 15%...

Agency Finance…Make efficiency lucrative!

Many years ago when I was an Assistant Brand Manager at a CPG company I stumbled upon a process that I thought was hugely wasteful. I thought I had a better and cheaper way of doing it so I bounced my idea off a colleague. He was the Purchasing Manager and had been...

Agency Finance…Doing more with less

When this industry was TV focused and working on a full commission system it was incredibly profitable.  This profitability led to a lot of practices that, in hindsight, have proven misguided. Agencies gave Clients gave things like research for free. They were...

Agency Finance…Meetings are not free

A Brand Manager has decided that a meeting is required to discuss an important issue. He has asked the Agency to set it up. The Agency gets the Team that works on the Account together and lets them know that their presence is required. The Head of the Account...

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