“Just remember. I am a very funny comedian.”
If a stand-up comic were to say this to his audience before the show, would it make him funnier?
“By the way, I am a wonderful presenter.”
Does saying this help make you a better presenter?
Agencies have a bad habit of telling Clients what they are rather than being what they are. Far from helping establish credentials, this tends to undermine credibility.
If you want to be perceived a strategist, be strategic. Do it all the time.
If you want to be thought of as responsible, be responsible, even when no one is looking.
If you want to be thought of as creative, don’t preach it, practice it.
Claiming to be something does not work. Actually doing it does work.
In advertising as in life, actions speak louder than words.