One of the scariest thoughts in the Agency world is “Client Presentation”. And the bigger the project, or the more senior the Client, the scarier it gets.
Once the fear sets in, the negative effects become apparent. People will not sleep well and be ill prepared. When asked a difficult question they will hesitate, and the nervousness will become worse.
Additionally, the body will give off telltale signs. Arms will be folded as if they were for protection. Eye contact can become difficult and breathing becomes uneven. Instead of being strong and confident, the voice will flicker and seem weak.
One way to handle these symptoms is to change the way you look at Client Presentations. Think of them as a conversation with a friend. You will be discussing a serious matter with a serious friend, but he is still a friend.
With friends we are free to say what we believe, even if our friend may not agree with us. With friends we are open and confident and our body language is positive. We can smile and add some drama to what we say. We can draw on stories and analogies to make our point. And when our Friend asks a question, we can answer it confidently.
And when the “conversation” goes well, we will have taken steps to strengthen our relationship, and the next “conversation” with this friend will be easier.