Friday 4:30pm… Ring, ring.
Client: “We have an emergency. I need a TV spot ready to air next Friday for a new promotion that’s going live next weekend. When can I see a script?
You have two options:
Option 1: “I can have the script for you tomorrow.”
Option 2: “I can have the script for you tomorrow at nine, but for us to meet the deadline we’ll need your approval by 10.00am tomorrow. Also, given that we have limited time to do this project, it’s probable that we will incur extra costs and the quality of the final product won’t be what we’re accustomed to.”
Option 1 will set a bad precedent that, even though the Agency says it needs more time to produce a TV spot, if you pressure it enough, it will do the work quicker and without and sacrifices in terms of quality or cost.
Option 2 communicates that the Agency understands business realities and will do everything it can to help. However, because you are rushing the project, there will be negative consequences for the Client.
You have justified why a project needs more time to be done properly and you have not set a bad precedent.