Working with the Agency
Audience
- Brand & Product Managers
- MarCom Managers
- Advertising Managers
- Marketing Services Managers
- Media Managers
Learning Objectives
- Understand how to get the best performance from your Ad, Media, or Digital Agency
Content
- The four typical mistakes when managing the agency
- The importance of a Creative Vision
- Effective Briefs/Briefings
- Effective approval processes
- Managing emergencies and conflicts
- The “Rules of Engagement” document.