Understanding, influencing & selling to Clients
Audience
- Account Managers
- Planning Managers
- Media Managers
Learning Objectives
- Understand how marketers think and learning how to influence and sell to them
Content
- Understanding the drivers of “Client World”
- The differences between marketers and agencies
- The Four typical client archetypes and their hot buttons
- Using Modalities to influence marketers
- The six tricks of persuasion
- The secrets of great salesmen
- How to sell to marketers.