Selling Creative ideas
Audience
- Account Managers
- Planning Managers
- Creatives
Learning Objectives
- Understand how to sell better work with fewer revisions
Content
- Three “impossible to sell” commercials
- What needs to happen for a marketer to approve creative work
- Using the Marketing objective and the audience in the sale
- Using the advertising challenge and creative idea to sell the work
- How to handle scary executional elements
- The Sales Tool