Welcome
Practical and Aplicable Training in Marketing & Advertising
We offer training in subjects that are ignored in Academia but are required in the real world.
What is BFC Ideas Academy?
BFC Ideas Academy offers Advertising and Marketing workshops that:
Are not offered in Universities
Are not covered by existing training programs
Work in the “digital” and “traditional” spaces
Are key to professional success
Are of 4-6 hours duration
Are delivered virtually
for marketers
Applying Creative Thinking to Business “Creative Fission”
Applying Creative Thinking to Business “Creative Fission”
Applying Creative Thinking to Business “Creative Fission”
UNDERSTAND HOW TO USE CREATIVITY IN BUSINESS
Understand how the creative process works and how to use it to create product, positioning and activation ideas
Uncovering Consumer Insights “Advocates”
Applying Creative Thinking to Business “Creative Fission”
Applying Creative Thinking to Business “Creative Fission”
DE-MYSTIFY THE SUBJECT OF INSIGHTS
Learn what is and what isn’t an insight and why this is important. Understand how to measure its power. Master a simple technique to uncover powerful insights
Managing the Agency “Agency Whispering”
Applying Creative Thinking to Business “Creative Fission”
Managing the Agency “Agency Whispering”
MANAGE THE AD AGENCY FOR PEAK PERFORMANCE
Identify typical agency management mistakes. Learn the nine steps to ensure that the agency operates efficiently and helps them develop ideas that really impact business.
For agencies (Advertising /Media/Digital)
Client Management “Client Ju-Jitsu”
Client Management “Client Ju-Jitsu”
Client Management “Client Ju-Jitsu”
UNDERSTAND, INFLUENCE, AND SELL TO CLIENTS
Understand how clients think and operate. Learn techniques that allow you to lead clients and obtain more approvals
CREATIVE THINKING “Creative Switch”
Client Management “Client Ju-Jitsu”
Client Management “Client Ju-Jitsu”
UNDERSTAND CREATIVITY AND HOW TO MANAGE IT
Understand how the creative process works and learn to support and inspire creatives in the development of creative solutions.
Selling Creative ideas- “the Machine”
Uncovering Consumer Insights “Advocates”
Uncovering Consumer Insights “Advocates”
SELL BETTER IDEAS WITH FEWER CHANGES
Understand what clients’ need to approve work. Learn to use a simple yet powerful tool to address these points in the presentation.
Uncovering Consumer Insights “Advocates”
Uncovering Consumer Insights “Advocates”
Uncovering Consumer Insights “Advocates”
DE-MYSTIFY THE SUBJECT OF INSIGHTS
Learn what is and what isn’t an insight and why this is important. Understand how to measure its power. Master a simple technique to uncover powerful insights
FOR AGENCY NEW BUSINESS TEAMS
Pitching to Win #1 “Building a prospect pipeline”
Pitching to Win #1 “Building a prospect pipeline”
Pitching to Win #1 “Building a prospect pipeline”
DEVELOP A PROSPECTING STRATEGY
Learn to identify and approach high value prospects that are looking for your agency’s specific capabilities, that will pay well, and be great clients.
Pitching to Win# 2 “Killer Credentials”
Pitching to Win #1 “Building a prospect pipeline”
Pitching to Win #1 “Building a prospect pipeline”
DEVELOP WINNING CREDENTIALS
Build credentials that show that your agency is different, better than competitors, and right for the specific prospect.
TO OPTIMIZE THE marketers/agencY RELATIONSHIP
Marketer/Agency Relationships- “Rules of engagement”
OPTIMIZE THE MARKETER & AGENCY WORKING RELATIONSHIP
Work with your partner to identify problems and develop clear and efficient processes. Establish clear rules at the start, or to rescue a troubled relationship.
Vivek Kuchibhotla
- Founder of BFC Ideas
- Trainer at Marketing Development & Training Center of the ANA
- Two decades training Marketers and Advertising people
- 150+ Clients in 15 countries and 3 continents
- Two decades of Brand Management & Agency Account management
- Focused on practical solutions to real life problems.